Why Enterprise SEO is Important for Your Business?

Search engine optimization (SEO) has become indispensable to any successful online marketing strategy. With over 3.5 billion daily searches, SEO helps businesses get found online and drive qualified traffic to their website. However, as your business grows, your SEO needs become more complex. This is where enterprise SEO comes in. They take a holistic approach to optimizing multiple domains, subdomains, and international sites across a large organization. It goes beyond optimizing just one website to align SEO with your business goals. The focus is on long-term success by improving your entire online presence.

This blog will discuss what enterprise SEO entails, how it differs from other types, some examples, their future, and how Webdura can help scale your strategy.

What is Enterprise SEO?

Enterprise SEO, or corporate SEO, is SEO for large companies with multiple brands, products, and websites. It involves optimizing various domains and subdomains under one umbrella to enhance search visibility and performance for the entire organization.

The goal is to create a cohesive SEO strategy that boosts your organization’s online presence, authority, and revenue. This requires looking at things like site architecture, technical SEO, content strategy, link building, and search performance across all your sites.

Key elements of a successful SEO strategy include:

• Centralized governance for consistent standards and best practices
• Consolidated analytics and reporting
• Coordinated content strategy across brands and locales
• Technical SEO across all sites and pages
• Link building at scale
• Cohesive keyword targeting
• Optimized site architecture
• Integrated paid search and SEO

How Do They Differ From Other SEO?

While enterprise SEO builds on fundamental SEO best practices, it differs from SEO for a single site in the following ways:

• Wider focus: It takes a bird’s eye view of your entire online presence across brands, locales, and subsidiaries. The scope is much larger than single-site SEO.
• Coordination: More cross-functional and cross-brand coordination is involved. Alignment on priorities and information sharing is key.
• Centralized governance: Standards, guidelines, and consolidated reporting are established to align SEO efforts enterprise-wide. There are economies of scale.
• Holistic view: They focuses on brand metrics, overall visibility, and global performance beyond keywords and conversions. The perspective is much broader.
• Complex site architecture: Optimizing interlinking, site migration, and separation of brands/regions require a strategic site architecture approach.
• Higher resourcing: Their initiatives often have bigger teams and budgets to execute SEO at scale. The resources involved are more significant.

So, in summary, enterprise SEO takes a global approach compared to single-site SEO, which focuses on SEO for one specific website.

Enterprise SEO Examples

Here are some examples in action:

• Microsoft:  Microsoft owns hundreds of domains like Office.com, Windows, Xbox, LinkedIn, and GitHub. Their enterprise SEO strategy aims to optimize Microsoft’s search presence across all these properties.
• Salesforce: Salesforce manages SEO for multiple brand domains like Salesforce.com, Pardot, Tableau, MuleSoft, Slack, etc. Their team ensures alignment across geographies and brand sites.
• Adidas: For a global brand like Adidas, enterprise SEO means managing SEO for country-specific eCommerce sites, campaign microsites, and the brand website. Their strategy connects these moving parts.
• Oracle: As a leading enterprise software company, Oracle’s SEO strategy spans multiple products, services, blogs, regional websites, and brand domains. Enterprise SEO confers search visibility at scale.
• Unilever: Unilever owns over 400 brands globally, including Dove, Lipton, Knorr, Hellmann’s, Lux, etc. They leverage enterprise SEO best practices to optimize and interlink their brand sites.

These examples demonstrate how large organizations use enterprise SEO to optimize search visibility for their digital assets on a global level.

The Future of Enterprise SEO

Here are some key trends that will shape SEO for large-scale businesses in the future:

• More personalized search: Google is getting better at understanding user context and intent. Enterprise SEO will focus on personalized content and delivering relevant, localized experiences.
• Voice search optimization: With the rise of voice assistants, they will evolve to optimize for voice search queries that are more conversational.
• Expansion to eCommerce: As more brands embrace eCommerce, they will become crucial for optimizing product content, site search, and category pages.
• Integration with marketing automation: It will integrate more tightly with marketing automation platforms to personalized customer journeys powered by SEO.
• Automated workflows: Leveraging AI and machine learning, they can be scaled by optimizing site migrations, technical issues, content production, and more.
• Increased mobile optimization: With Google’s mobile-first indexing, they will prioritize page speed and mobile optimization across all brand sites.
• International SEO growth: Companies will expand enterprise SEO capabilities to reach new geographies and optimize for local search behaviour. International SEO coordination will increase.

As search behaviour evolves, enterprise SEO will also mature. Brands that invest in this will gain a sustainable competitive advantage in the future.

Further reading Top 10 Reasons Why SEO is Important For Your Business in 2023

How Webdura Can Help Scale Your Enterprise SEO Strategy

As an established SEO agency, Webdura can help develop a centralized SEO strategy across your domains and global sites. With a dedicated team of SEO experts, we offer:

• SEO audits of your online presence to identify optimization opportunities
• Development of a practical large-scale businesses wide SEO roadmap
• Technical SEO expertise to fix underlying issues across all sites
• Link building at scale to improve domain authority
• Knowledge and resource sharing for efficient collaboration
• Consolidated analytics and reporting for aligned measurement
• Integrated search, content, and technical initiatives
• Improved ROI through higher visibility, traffic, and conversions

Our data-driven approach to enterprise SEO delivers long-term, sustainable results. We can help align your global digital presence to accelerate growth and exceed your corporate SEO objectives.

Contact us today to discuss how we can optimize your enterprise-wide search strategy.

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