Consistent traffic has been haunting E-commerce store owners and businesses ever since the inception of online shopping, which is why SEO is crucial for the foundation of your business.
A great SEO strategy can be a game-changer for your business. Even though it has a very high ROI than any other marketing campaign, many business owners tend to underestimate it over the time and effort required to achieve results. Sure, paid ads can bring you instant gratification, but you still require a constant flow of investment.
SEO, on the other hand, is a game of iterating improvements. Play the game long enough, and you’ll be rewarded with free, consistent and high-converting traffic. So let’s get started:
This is perhaps the most essential part of optimizing your website. Not only do you have to find the relevant and most popular keywords in your industry, but you also need to understand buyer intent.
Buyer intent is simply where your customer is at the purchase stage. For example, a user may search “best mobiles”, indicating that the user is still researching what to buy. On the other hand, someone searching “iPhone 13 pro price” is probably looking up the best deals for a purchase.
Understand your customer persona through:
Long-tail keywords can be handy at times and are easier to rank for. However, do not take short keywords out of the equation as they have the highest number of searches. You have to make sure your product descriptions and web pages are optimized for keywords that your target audience may be searching for.
This includes your product descriptions, on-page user experience, site navigation, ease of accessibility, reviews, optimizing multimedia, and improving credibility.
Start by putting primary keywords in your URL, title tag, product descriptions, alt text and meta-data. Remember to make your category page simple and concise so that people can access your product pages easily. Next, provide a detailed, keyword-rich product description that lets the user know about the benefits and features of the product.
Include multiple high-quality images, videos, testimonials, reviews and CTAs. Provide captions with alt tags and ensure all multimedia used is optimized for page speed. Leverage UGC content as much as possible to build trust and credibility and ensure that you publish content suited to each stage of the buying cycle.
Your site UX is either going to make your site or break it. You can improve your site experience with good design, easy navigation, accessibility and the overall website architecture. Remember – UX is not just how it looks but how it feels.
Page speed and Responsive Pages are perhaps the most two important factors that will cater to your site’s user experience. Your site should be mobile-friendly (mobile-first, actually) and should be optimized for page speed. Most users exit websites that take more than 6 seconds to load. So remove the unnecessary clutter and compress multimedia files that can slow down your load time.
Improving your site performance (speed and architecture) can drastically decrease bounce rates. Provide CTA’s and map the purchase journey to prevent any confusion.
Tip: Make your home page and category page easily accessible from all of your product pages.
Broken links have been a high negative ranking factor in SEO, so clean them up. They affect your site performance and are also detrimental to your customer experience. Review your HTML to make sure it isn’t outdated, bulky or doing you any harm.
Keep your site secure with HTTPS. Any website that does not use it in the URL will be marked ‘not secure’ by Google. Your customers need to know that their data is safe with you, so make sure that you take measures to establish that trust.
Use schema markups to help Google and users understand the content. These are HTML tags that provide additional information and improve results by placing star ratings and price tags directly in Google search results.
Adding schema markups helps produce Rich Snippets, a type of Google search feature common in the e-commerce world. When they are properly implemented into your code, they help Google deliver more efficient search results.
We’ve gone through five major points that can help you advance your SEO strategy and counter the problem of consistent traffic.
There are numerous other techniques to rank your website higher and drive traffic – including making social sharing easy, limiting architecture depth, earning backlinks and various other strategies. However, the factors mentioned above are crucial to establishing your digital presence and will set you on the path to getting started.
Always optimize for improvements as it will help you climb the Google ladder. So go ahead, give this a try and see the results build up in the coming months.
After all, why pay for traffic when you can get it for free?
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