SEO Strategist

Department: SEO

SEO Strategist

Infopark, Kochi

We are looking for a highly experienced Senior SEO Strategist with at least 3-5 years of proven track record in creating and implementing successful SEO strategies.

Key Responsibilities

• Perform ongoing keyword discovery, expansion and optimization for international clients
• Research and implement search engine optimization recommendations and on page recommendations
• Research and analyze potential on page issues of international websites.
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Collaborate with cross-functional teams, including web developers, content creators, and marketing managers, to implement SEO best practices and ensure consistency across all channels
• Advise content teams, including editors and writers, & work to create content workflows and processes.
• Ability to take initiatives to identify issues, opportunities and create new processes from scratch.
• Lead the optimization of meta descriptions, page titles, and landing pages for search engine marketing
• Analyze competitors’ SEO strategies to identify content gaps and opportunities we can capitalize on to gain increased SERP visibility
• Monitor and analyze SEO performance leveraging [list relevant tools like: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog etc.]
• Prepare progress and performance reports to monitor the effectiveness of SEO strategy
• form monthly website audits to identify SEO risk and areas for improvement

Must- Have Skills

• SEO specialist with 3 to 5 years of experience
• Good understanding of SEO strategies and an agency structure
• Proficiency in using various SEO tools
• Experience in working with offshore clients