Anyone can write blog posts but curating SEO-friendly content for both users and search engines requires skills.
As you know, writing blogs regularly really boosts up your brand awareness and shows Google as well as users that you’re an expert in the industry. So you need to make sure that you write blog posts that are SEO friendly so you don’t miss out on potential SEO traffic coming your way.
The main importance Of Content Writing in SEO is to help people solve their problems while showing Google what niche the blog is all about. Another thing we need you to focus on is “Relevance”.
Relevance is super important to attract your target audience to your blog posts. So you need to write content that answers people’s problems, informs, and gives immense value to the people.
Help people by writing proper headings, subheadings, and clear paragraphs. If people understand the content well, they’re more likely to share your article across various social media channels and that will increase your rankings.
So, if you want to boost your rankings, you definitely need to improve your writing skills.
Essentially writing SEO content doesn’t need to be complicated. You just have to follow some rules to ensure that your post is SEO friendly. Start with the following tips on how to write an SEO friendly blog post.
Before you get on start penning down, you should come up with a topic to write about. In order to do that, you have to do keyword research. If you want to rank, you’ll have to find specific keywords and search phrases your audience search for in a particular niche.
You can do keyword research using various tools like Ubersuggest, Keywordtool.io, KWfinder among others. Or you could use the good old Google search to find out what people are searching for in your niche. Google autocomplete, and related searches at the bottom of the search results are something you should look into for more ideas.
Select a focus keyword and related keywords that your target audience would search for to find answers to a problem.
You must check for the “People also ask” rich snippet which shows other questions or queries people have related to your target keyword. And essentially, cover them in your blog content.
This helps you in creating an in-depth article on the topic thus, higher visibility and more chance to rank for the main focus keyword and its long tail variations.
Once you’re done with keyword research and finalized upon the topic, the next thing you must do is structure your blog post.
You must have a clear idea about how you want your blog to turn out. Your blog post should have an introduction, the main part, and a conclusion.
Ideally, you should split your blog post into various parts to help writing easy and it also helps users skim through and understand the content easily.
Once you’ve done all the above start focusing on naturally integrating the target keyword and its other variations throughout the blog post. Your focus keyword should be present in the following places:
Make sure you include the focus keyword in the title and H1. Include the long tail variations of the keyword in the first 100 words of the post, as well as in the body of the content.
Additionally, also try to optimize your H2 around the keywords naturally. This is done to mainly help google know what your content is all about.
Try not to spam your keywords by overstuffing it in the content. Make it look natural without feeling it forced as this could hinder user experience, thus impacting the quality of the content. And you don’t definitely want that.
Using the right header tags is another important part of SEO copywriting. So remember, to use the headings hierarchically. The title of the post should be h1 and then the main section would be an h2 and the subheading an h3.
Also using heading tags and subheadings helps people to better find their way through your blog. It helps them to skim through your page and simplify the structure of your articles.
On top of that, heading tags also help Google to follow the main topics of your post clearly and hence helps you rank better for the targeted term. So it’s a win-win for both users and you.
Interlinking is yet another powerful method of gaining huge SEO benefits. Whenever you write a new article, you should link back to other valuable blog posts so that readers will stick around your site for longer and thus reduce the bounce rate as well.
Linking to other pages on your website helps search engines crawl your website more effectively and helps understand your topical focus.
It also helps your audience find more of your content and get to identify you as a trustworthy, credible source of information.
Additionally, you should also link to other authoritative sources, which will convince Google that you’re providing value to the users. It also helps build trust among your readers by showing that you have done thorough research on the topic.
Mind that, when linking to any pages on your website, or external sites, always use natural language for your anchor text.
When writing a blog, you should make sure that is being done in an easy-to-read manner.
For that stat using short sentences in your blog articles.
According to Brian Dean, short sentences make up for a better copy than blog posts with long sentences.
Users find it easy to understand and comprehend short sentences when compared to long form content. It also helps keep the reader’s attention and convey the information in a gripping and engaging way.
Another important rule while curating a blog post is to include images, videos, infographics, and other media elements to your blog post as this makes the content more interesting and improves the quality of the content. Also, it helps reduce the dwell time thus increasing the average time on page.
But while adding these media elements, make sure that they’re well optimized in terms of size and context. You must use filenames based on the topic and write optimized alt tags as well. This helps Google better understand the context of the image or video in the article.
Though you may have heard it a 1000 times before, I would like to remind you again that you should keep updating the content if you’re writing blogs about a niche that keeps on updating and evolving.
For ex: Digital Marketing is a niche that keeps on changing. What works today, might not work tomorrow.
So people writing blogs on these types of evolving niches must keep their content updated to maintain their website authority and value.
So finally, if you want to write SEO friendly articles that rank on page one of Google, just follow these guidelines. And always remember to create content that both users and Google love. Try to answer the user’s questions in detail in your blog post and Google will eventually give you that SERP ranking you deserve.
That’s all for now folks!
Let us know if you have any questions or like to add any other suggestions to this post. Do share your thoughts in the comments section!
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